June 6, 2019
Podcast: How to Grow Your Government Business with Distribution Partners premium
Bringing government-ready solutions that solve the unique needs of the government in addition to having superior public sector expertise is our bread and butter. But DLT is also a powerhouse government distributor and a vital part of the government marketing ecosystem. But what does that mean for OEMs and IT companies seeking to break into […]
October 14, 2011
DLT Success Story: Marketing Differentiates VAR and Manufacturing Partners premium
When Christine Schaefer joined value-added reseller DLT Solutions nine years ago, the firm did not have a strong reputation for proactive sales and marketing in the channel. Today, DLT is recognized as one of the Top 100 Government Contractors, and has its pick from a crowd of 300 technology providers who pursue it annually. At a time when government spending grew at three to five percent annually, DLT grew from $504 million in 2008 to nearly $800 million in 2010. What enabled the organization to transform itself from just another fulfillment reseller to a top government value-added reseller for many of the leading technology brands?
March 22, 2010
Another Barrier to Entry – Government Marketing premium
I was talking to a regional marketing manager a few months ago who asked my advice about a marketing initiative her company was about to pursue.  Basically, she was told by the Marketing VP at HQ to execute a “one-off” program to generate 1,000 public sector leads for a new case management and collaboration product […]