Uncover Public Sector Sales Opportunities

Doing business with the public sector shouldn’t be a mystery. TD SYNNEX Public Sector's Market Intelligence portal takes the mystery out of doing business with the public sector with actionable market intelligence assets that will help you uncover and better understand opportunities that will grow your public sector revenue.

Browse Our Public Sector Market Intelligence Resources

How much more effective could your sales and marketing be if you had custom, curated and timely public sector market intelligence assets readily available anytime you needed?

When you have actionable intelligence at your disposal, you can build a better sales and marketing engine to grow your public sector business. Our Market Intelligence Library includes:

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Public Sector
Blueprints
Bag of money. Icon for Sales Intelligence Briefings
Sales Intelligence
Briefings
Three figures being trained by one figure at a white board. Fundamental Trainings
Fundamental
Trainings
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Market Intelligence
Blogs

Market Intelligence Resources

Recent Public Sector Blueprints

Text reads: Text reads: A Deep Dive Into New Hampshire State Priorities, Challenges, and Pain Points
Take a Deep Dive Into the State of New Hampshire's Priorities, Pain Points, and Challenges — This Blueprint is designed to provide a deep dive into the State of New Hampshire's IT trends and tech domain-specific drivers aimed at helping you win business.

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Text reads: A Deep Dive Into ME State Priorities, Challenges, and Pain Points
Take a Deep Dive Into the State of Maine's Priorities, Pain Points and Challenges — This Blueprint is designed to provide a deep dive into the State of Maine's IT trends and tech domain-specific drivers aimed at helping you win business. Each SLED Blueprint will present an overview of relevant public sector knowledge and sales-focused market research.

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Text reads: A Deep Dive Into Minnesota State Priorities, Challenges, and Pain Points
Take a Deep Dive Into the State of Minnesota's Priorities, Pain Points, and Challenges — This Blueprint is designed to provide a deep dive into the State of Minnesota’s IT trends and tech domain-specific drivers aimed at helping you win business.

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Recent Sales Intelligence Briefings

Text reads: Using Federal R&D Budgets to Predict Future Contract Requirements. CTA: Get Asset
Sales Intelligence Briefing: Using Federal R&D Budgets to Predict Future Contract Requirements — Staying informed on federal IT R&D projects empowers businesses to predict future contract requirements, adapt to changing technology trends, and meet agency needs.

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Text reads: Public Health Deep Dive. CTA: Get Asset
Sales Intelligence Briefing: Public Health Deep Dive — In this sales intelligence briefing, we’ll dive into the Public Health vertical covering IT sales opportunities, underlying drivers shaping demand, IT addressable requirements, and funding trends.

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Text reads: SLED Fiscal Year-End / FY24 Federal Outlook. CTA: Get Asset
Sales Intelligence Briefing: SLED Fiscal Year-End / FY24 Federal Outlook — In this presentation, we share insights on the latest SLED technology spending trends, procurement drivers, and sales strategies for FYE sales opportunities.

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Recent Fundamental Trainings

Text reads: Past Performance 101. CTA: Get Asset
Fundamental Training: Past Performance 101 — In this presentation we define and cover just what past performance means and why it’s so important. We will delve into the different evaluation methods used in past performance and explore strategies for achieving positive outcomes.

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Text reads: Requirements 101. CTA: Get Asset
Fundamental Training: Requirements 101 — This presentation is designed to provide listeners with a comprehensive understanding of the role of government requirements in driving contract actions.

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Text reads: IT Dashboard (.gov) 101. CTA: Get Asset
Fundamental Training: IT Dashboard 101 — This fundamental training video is a walkthrough of the IT Dashboard, a comprehensive resource for information on federal IT investments.

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Market Intelligence Blogs

Sepia-toned sections of $100 dollar bills superimposed over the Capitol
Market Intelligence, Technology June 1, 2023

The Debt Ceiling Agreement and What It Means for IT

The Market Insights team is closely monitoring the immediate and long-term effects of the debt ceiling agreement, and we'll keep you informed of any updates. Here are our initial observations: Immediate Impact:
Lloyd McCoy
Man in a suit pressing a button on a screen that reads Edge Computing
Federal Government, Market Intelligence, Technology May 11, 2023

The Growing Importance and Opportunities of Edge Computing in the Public Sector

Edge computing is transforming the public sector, providing increased efficiency, better decision-making, and improved services. The use of AI and machine learning is driving the adoption of edge computing in both federal and state/local government sectors. We will be examining what edge computing means for the public sector, explore recent developments and specific federal contracts, and discuss opportunities for information technology (IT) vendors and partners in this growing field.
Dawit Blackwell
Skyline view of a city connected by a series of light streams
Infrastructure, Market Intelligence, State & Local Government, Technology April 18, 2023

Smart Cities Need Smart Solutions

Welcome to 2023 — an era of modernization where public sector information technology (IT) market growth is dominated by technologies that can create operational efficiencies and enhance the delivery of citizen-facing services. IT leaders are approaching municipality and jurisdictional operations from the lens of optimization, and there is only room for "smart" solutions.
Yvonne Maffia

About the TD SYNNEX Public Sector Market Insights Organization

What We Do

TD SYNNEX Public Sector's Market Insights organization analyzes funded programs and opportunities in the public sector information technology (IT) market and then leverages that intelligence to make sales, business development, marketing and capture teams and activities more effective.

Our team of seasoned analysts specialize in uncovering the nexus between funding and requirements. We help TD SYNNEX Public Sector's channel partners and technology vendors find the right opportunities at the right time and arm them with actionable intelligence on the appropriate messaging, decision makers and contracts needed to be successful in the public sector.

We apply our knowledge of government requirements and budgets to grow pipeline; using insights and intelligence that are actionable, relevant and timely. Our Market Insights team provides training and key information on:

  • Key programs and initiatives across federal and state, local and education (SLED)
  • Contracts and contract vehicles
  • Funded programs and program offices
  • Relevant executive orders and laws effecting IT acquisition
  • Contractors and systems integrators
  • Budget process
  • Request for information (RFI) and Other Transaction Authority (OTA)
  • Funding trends
  • Key decision makers

How We Do It

TD SYNNEX Public Sector's Market Insights team utilizes primary and secondary research to provide world class market intelligence on public sector trends and drivers. Our secret sauce is how we fuse a vast array of qualitative and quantitative data sources into sales-focused deliverables that are part of TD SYNNEX Public Sector's value add as the leading public sector aggregator. These include:

  • Agency and state deep dives
  • Briefings on budgets, executive orders, and major initiatives
  • 101 trainings on a wide variety of public sector sales and business development related topics
  • Articles and blogs covering recent developments in public sector IT
  • Opportunity identification
  • Market opportunity analysis
  • Custom whitespace analysis