Uncover Public Sector Sales Opportunities

Doing business with the public sector shouldn’t be a mystery. TD SYNNEX Public Sector's Market Intelligence portal takes the mystery out of doing business with the public sector with actionable market intelligence assets that will help you uncover and better understand opportunities that will grow your public sector revenue.

Browse Our Public Sector Market Intelligence Resources

How much more effective could your sales and marketing be if you had custom, curated and timely public sector market intelligence assets readily available anytime you needed?

When you have actionable intelligence at your disposal, you can build a better sales and marketing engine to grow your public sector business. Our Market Intelligence Library includes:

Hand holding magnifying glass. Icon for Public Sector Blueprints
Public Sector
Blueprints
Bag of money. Icon for Sales Intelligence Briefings
Sales Intelligence
Briefings
Three figures being trained by one figure at a white board. Fundamental Trainings
Fundamental
Trainings
A person in a computer screen with a play button or a head. MI Webinars and Podcasts
Market Intelligence Webinars & Podcasts
Image of a blog post. MI Blogs
Market Intelligence
Blogs

Market Intelligence Resources

Recent Public Sector Blueprints

Text reads: FY24 Federal Public Sector Blueprints
Take a Deep Dive Into FY24 Federal Public Sector Blueprints — In these public sector blueprints, you’ll find a breakdown of budgets, contract landscapes, top decision-makers by name, pain points, top IT programs, and trends and drivers specific to a U.S. agency or department.

Get Asset
Text reads: Text reads: A Deep Dive Into New Hampshire State Priorities, Challenges, and Pain Points
Take a Deep Dive Into the State of New Hampshire's Priorities, Pain Points, and Challenges — This Blueprint is designed to provide a deep dive into the State of New Hampshire's IT trends and tech domain-specific drivers aimed at helping you win business.

Get Asset
Text reads: A Deep Dive Into ME State Priorities, Challenges, and Pain Points
Take a Deep Dive Into the State of Maine's Priorities, Pain Points and Challenges — This Blueprint is designed to provide a deep dive into the State of Maine's IT trends and tech domain-specific drivers aimed at helping you win business. Each SLED Blueprint will present an overview of relevant public sector knowledge and sales-focused market research.

Get Asset

 

See All Assets

 

Recent Sales Intelligence Briefings

Text reads: Dealing With Disasters: How IT Can Help. CTA: Get Asset
Sales Intelligence Briefing: Dealing With Disasters: How IT Can Help — The purpose of this briefing is to provide information on the various IT solutions state and local governments need to confront natural disasters.

Get Asset
Text reads: The Technology Modernization Fund (TMF). CTA: Get Asset
Sales Intelligence Briefing: The Technology Modernization Fund (TMF) — This briefing focuses on the Technology Modernization Fund (TMF), what it is, how it works, and ways in which industry can gain opportunity from its allocations. We’ll also look at the most common investment themes, including projects related to zero trust, network modernization, data security, and AI.

Get Asset
Text reads: 2024 NASCIO CIO Survey. CTA: Get Asset
Sales Intelligence Briefing: NASCIO CIO Survey: Key Insights and IT Addressable Sales Opportunities — In this sales intelligence briefing, we’ll uncover key insights and IT addressable sales opportunities from the 2024 NASCIO State CIO survey which highlights top technology priorities for the new year.

Get Asset

 

See All Assets

 

Recent Fundamental Trainings

Text reads: Strategic Partnerships in Federal Contracting: A Comprehensive Guide. CTA: Watch Now
Fundamental Training: Strategic Partnerships in Federal Contracting: A Comprehensive Guide — This training explores prime and subcontracting relationships in government contracting, focusing on roles, benefits and collaboration.

Watch Now
Text reads: MI RFIs, RFPs and RFQs Fundamental Training
DLT Market Intelligence Fundamental Trainings: An Introduction to RFIs, RFPs and RFQs — In this presentation, we dive into the world of procurement, exploring the significance of Requests for Information (RFIs), Requests for Qualifications (RFQs), and Requests for Proposals (RFPs).

Get Asset
Text reads: Past Performance 101. CTA: Get Asset
Fundamental Training: Past Performance 101 — In this presentation we define and cover just what past performance means and why it’s so important. We will delve into the different evaluation methods used in past performance and explore strategies for achieving positive outcomes.

Get Asset

 

See All Assets

 

Recent Webinars & Podcasts

Text reads: Not Your Parents’ AI Talk: Unexpected Entry Points for Artificial Intelligence Across the Federal Space. CTA: Watch Now
Not Your Parents’ AI Talk: Unexpected Entry Points for Artificial Intelligence Across the Federal Space — In this webinar, we’ll go beyond the buzz words surrounding artificial intelligence and explore its current real-time applications, including its ability to augment learning management and cybersecurity pursuits.

Watch Now
Text reads: Success in the Schoolyard: Student Data Privacy Trends and Sales Opportunities in the Education Sector. CTA: Watch Now
Success in the Schoolyard: Student Data Privacy Trends and Sales Opportunities in the Education Sector — Data privacy in the education sector is evolving rapidly. While student data protection is crucial, do you understand the latest trends and sales opportunities in this field? In this webinar, we'll delve beyond the surface to explore the current landscape of student data privacy in education.

Watch Now
Text reads: A State & Local Love Story: Exploring Emerging Technology Trends (AI/RPA/ML) in Government. CTA: Watch Now
A State & Local Love Story: Exploring Emerging Technology Trends (AI/RPA/ML) in Government — Explore how Artificial Intelligence, Robotic Process Automation, and Machine Learning are revolutionizing state and local government operations, far beyond buzzwords. Yvonne Maffia, our Senior Market Insights SLED Analyst, will reveal how IT companies can capitalize on these trends.

Watch Now

 

See All Assets

 


Market Intelligence Blogs

Big Data & Analytics, Market Intelligence, State & Local Government
Since 2023, we have seen an explosion in the number of state data privacy laws, demonstrating a clear focus amongst state governments in data privacy. In fact, according to the National Conference of State Legislatures, “at least 40 states and Puerto Rico introduced or considered at least 350 consumer privacy bills in 2023.” These data privacy laws create protections for a range of several types of data, from general consumer data protections to specific protections for health data and minor data.
Federal Fiscal Year End, Federal Government, Market Intelligence, Technology
If you have been confused lately seeing multiple March dates with some mention of the federal budget tied to them, you are not crazy. There are in fact multiple budgets floating out there in the ether: some finalized versions for certain agencies, others still awaiting that vote and presidential approval for fiscal year 2024 (FY24), as well as a wholly new request for funding from the President for FY25 priorities. We will catch you up as succinctly as possible, and if FY24 sounds too confusing, read on to hear what’s catching attention across IT for FY25.
Cybersecurity, Federal Government, Market Intelligence, State & Local Government
The 2024 United States presidential election is rapidly approaching, and state and local governments are focusing their efforts on bolstering election security and ensuring the proper safeguards are in place.

About the TD SYNNEX Public Sector Market Insights Organization

What We Do

TD SYNNEX Public Sector's Market Insights organization analyzes funded programs and opportunities in the public sector information technology (IT) market and then leverages that intelligence to make sales, business development, marketing and capture teams and activities more effective.

Our team of seasoned analysts specialize in uncovering the nexus between funding and requirements. We help TD SYNNEX Public Sector's channel partners and technology vendors find the right opportunities at the right time and arm them with actionable intelligence on the appropriate messaging, decision makers and contracts needed to be successful in the public sector.

We apply our knowledge of government requirements and budgets to grow pipeline; using insights and intelligence that are actionable, relevant and timely. Our Market Insights team provides training and key information on:

  • Key programs and initiatives across federal and state, local and education (SLED)
  • Contracts and contract vehicles
  • Funded programs and program offices
  • Relevant executive orders and laws effecting IT acquisition
  • Contractors and systems integrators
  • Budget process
  • Request for information (RFI) and Other Transaction Authority (OTA)
  • Funding trends
  • Key decision makers

How We Do It

TD SYNNEX Public Sector's Market Insights team utilizes primary and secondary research to provide world class market intelligence on public sector trends and drivers. Our secret sauce is how we fuse a vast array of qualitative and quantitative data sources into sales-focused deliverables that are part of TD SYNNEX Public Sector's value add as the leading public sector aggregator. These include:

  • Agency and state deep dives
  • Briefings on budgets, executive orders, and major initiatives
  • 101 trainings on a wide variety of public sector sales and business development related topics
  • Articles and blogs covering recent developments in public sector IT
  • Opportunity identification
  • Market opportunity analysis
  • Custom whitespace analysis