What does it mean to be insights-driven?
Is data the new bacon? The world’s most valuable resource? The fuel that powers the digital enterprise? Whatever metaphor you choose, the point holds that the most successful companies in the world build their business around compelling insights derived from data. The five technology giants, known to investors as FAANG (Facebook, Amazon, Apple, Netflix, Google) use data to drive business strategies that surprise and delight their customers every day, and the market has rewarded them handsomely. As of March 2019, the market capitalization of these companies was equal to $3.1 trillion.


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