Bringing government-ready solutions that solve the unique needs of the government in addition to having superior public sector expertise is our bread and butter. But DLT is also a powerhouse government distributor and a vital part of the government marketing ecosystem.
But what does that mean for OEMs and IT companies seeking to break into or grow their public sector market footprint?
I was talking to a regional marketing manager a few months ago who asked my advice about a marketing initiative her company was about to pursue. Basically, she was told by the Marketing VP at HQ to execute a “one-off” program to generate 1,000 public sector leads for a new case management and collaboration product they had which was showing early success in the commercial SMB market. The VP calculated that with 1,000 leads, they could generate enough qualified prospects, quotes, and wins to grow revenue for the next quarter.