Bing Bong - Googlicious Government

The below blog was written by and published with permission by Steve O’Keeffe. Steve O’Keeffe is the founder of MeriTalk –www.meritalk.com – the government IT network. MeriTalk is an online community that hosts professional networking, thought leadership, and focused events to drive the government IT dialogue. A 20-year veteran of the government IT community, O’Keeffe has worked in government and industry. In addition to MeriTalk, he founded Telework Exchange, GovMark Council, and O’Keeffe & Company The Yellow Pages are so 1990. When America wants something, we hit a search engine. But, if you’re the only game in town, there’s no need for SEO - or is there...? The second Uncle Sam at Your Service Study provides government with real citizen feedback from the checkout line. And, the timing’s good. It’s been five months since the Prez dropped Executive Order 13571, calling for agencies to streamline service delivery and improve customer service. So, is Yankee Doodle dandy or are the people peeved? The answer is yes. Thirty-one percent of Americans are very satisfied with Federal customer service. No J.D. Power trophy here - but that stat is up from just 24 percent in last year’s study. Seventy-nine percent of Americans think Uncle Sam can do better - and they point to confusion as the number-one chafe - 86 the maze by simplifying that search. America also wants to access service via web, telephone, and face to face. Mobility and social media channels are hot buttons too. And, consistent with our modern approach, citizens want the option to opt in to get the information they want, faster. But it’s not all “dislikes.” Some agencies get two thumbs up. Social Security and Education - two front liners in a down economy - get high marks. More than half of customers report exceptional service. New government resources such as HowTo.gov and USASearch also strive to improve the experience. And, it’s enlightening to put government customer service in context. While Pennsylvania Avenue’s not perfect, satisfaction with private-sector customer service ain’t great either. Just 44 percent are very satisfied with Main Street customer service. To get the full download on the second annual Uncle Sam at Your Service study, you don’t need to take a number. Sign up for the free webinar on Wednesday, September 28, at 1 p.m. EDT to hear from Martha Dorris, Deputy Associate Administrator, Office of Citizen Services and Innovative Technologies, at GSA. Satisfaction guaranteed or your money back. This entry can also be found on Meritalk, here