The Future of Software?

One of the benefits of this job, and subsequently a benefit to readers of this blog, is my ability to interact directly with Oracle development. As a result, I can relay to my readers the latest and greatest updates on Oracle software and the current product direction of many of Oracle’s more popular product lines, in addition to the integration strategy for recently acquired products and companies. I recently had the privilege of attending a JDE Summit at the Oracle Technology Center in Denver, Colorado where I spent three days with Oracle development learning about JDE's new product direction and upgrade strategy. The most important thing that I learned at that summit, however, didn't involve Oracle's product enhancements or strategy, but a look at the future of software. One of the key sponsors of this event was Hewlett Packard ("HP") and they introduced what I believe is the future of software - hardware approved configurations of Oracle Applications. In this instance, the solution included JDE software pre-configured on HP blade servers. The benefits of this approach to the customer are tremendous. The most obvious benefit being that this blending of hardware ("HW") and software ("SW") has created a truly plug-n-play solution. That is, the SW is pre-configured to fit the business requirements of the prospective customer and then correctly sized on the HW to accommodate the projected load and achieve maximize application performance. This step eliminates one of the biggest impediments to maximum performance of application environments - sizing the SW to fit the HW and expected environment. The second benefit of this approach is that your ERP environment can be up and running within 14 days. The solution comes pre-fabricated so you only need to plug the HW into your network using standard HW protocols to get the solution "ready for primetime." The third benefit of this solution is that it is completely modular; you can incrementally add memory, processors, and storage, as your needs and organization grow. Since the solution is completely encapsulated within a single platform you just add more of the necessary components when necessary. All of these components can be purchased a la carte so you can purchase each component as your need and budget dictate. Given the ever increasing budgetary constraints being felt in the public sector this should be welcome news to IT directors and CIOs. The concept of combining SW and HW is neither novel nor new. The HP solution is, however, one of the first readily available solutions on the market for JDE SW optimized for small and medium sized businesses ("SMB") and midsize public sector organizations. What makes this solution visionary is that it is the precursor of things to come and represents the evolution of applications and the direction of SW/HW solutions in the future. Larry Ellison has always been a visionary - with some exceptions - and he has positioned Oracle very nicely moving forward to take advantage of this burgeoning trend. The industry movement towards the blending of HW/SW is the impetus behind Oracle’s acquisition of Sun Microsystems. Going forward, HW vendors will start installing and pre-configuring SW on servers optimized for specific SW packages. They will either do this for 3rd party SW or they will do it for SW that they develop/purchase for themselves. In the future I expect to see companies such as IBM, Dell, and HP, etc start to purchase SW companies in order to replicate what HP has done with JDE and keep the entire solution in-house. Oracle took the opposite approach and purchased a HW company (Sun) in order to complement their SW business. It's unclear as of yet which approach is better, but with Oracle's release of the Exadata Server v2 it would appear that Oracle is at the forefront of this trend with a homerun into McCovey’s Cove. The initial laudatory response to Exadata at this past Open World was very deafening and as we explore the details of Oracle's first Database machine in my blog next month you will understand why.