DLT’s Inside Sales Innovation – No Subscription Left Behind

The sales world is changing and inside sales is taking on an ever increasing role in the success of organizations. This is as true in the competitive federal IT market as anywhere else. Todays inside sales professionals are top notch individuals proficient in a wide variety of skills that were never part of this role a few short years ago. To help our sales professionals remain competitive in the ultracompetitive public sector IT market, at DLT we believe in investing in their development.  We train employees to provide unparalleled service to customers through DLT University, which provides valuable on the job training, and through our Professional Development classes. Having seasoned sales leaders as mentors doesn’t hurt either.  Vice President of the Autodesk Government and Geospatial Data Systems Division, Jim Helou, is a great salesman in his own right. But where he really excels is creating a sales force and enabling and encouraging his team to succeed. In 2007 for example, DLT was maintaining an 85% renewal rate for Autodesk subscriptions. Jim developed a program called “No Subscription Left Behind” which became the framework for building a relationship with the customer that spans the entire process – from initial sale to renewal. The series of emails, touches, awareness, and voice-to-voice communications of the “No Subscription Left Behind” program helped generate a 92% renewal rate, which put us in the top 1% of Autodesk partners in the world. It even earned DLT the title of Top Autodesk Software Subscription Provider for 2010. Autodesk was so impressed with the “No Subscription Left Behind” program that Jim developed at DLT that they have adopted and incorporated it into their own program. For his efforts, Jim was awarded with AA-ISP’s TOP 25 Most Influential Inside Sales Professionals in 2011 award. Check out other awards we have won in our 20th Anniversary Art Piece, and read more stories of how DLT became the success that it is today.